What is that MOOC about
Welcome to our e-learning website, designed to introduce and educate new entrepreneurs in the exciting and emerging field of urban agriculture.
Our e-learning tool offers a comprehensive set of modules, covering a range of topics that are essential for anyone looking to start a successful urban agriculture business. These modules include:
What is entrepreneurship and entrepreneurial activity? This module provides an overview of the basic concepts of entrepreneurship, including what it means to be an entrepreneur, the traits of successful entrepreneurs, and the role of entrepreneurship in the economy.
Business idea & Business Plan: This module focuses on helping entrepreneurs develop a business idea and create a business plan that is tailored to the unique characteristics of the agrivulture market.
Economic framework for a successful business: Here we explore the economic principles that underpin successful businesses, including supply and demand, pricing strategies, and revenue management.
Organizational & Social aspects: This module delves into the key organizational and social considerations that entrepreneurs need to take into account when starting a new business, including team building, leadership, and corporate social responsibility.
Marketing & Market relations: It includes fundamentals of marketing and market relations, including branding, advertising, and customer relationship management.
Sustainability in urban agriculture entrepreneurship: Finally, this module explores the critical importance of sustainability in the urban agriculture industry, including strategies for minimizing environmental impact and promoting social responsibility.
You can study any module you want and be quized in the end to test your knowledge! Also there is a dedicated Resources section where you can find additional material and videos. Join us today and start your journey towards a successful career in urban agriculture entrepreneurship!